Vincent Lee - Brand Driven Marketing - NIA Sales Mastery - May 21st 2025

In this Network In Action Speaker Series session, Vincent Lee—CEO of Anthony Marketing and Goldman Sachs 10,000 Small Businesses alumnus—shares the one thing that will make or break your marketing: trust. Drawing on over seven years of experience helping companies scale from $1 M to $20 M+ in revenue, Vincent dives into brand-driven marketing and the Five C’s of Trust:

• Character: Define and publish your core values to shape public perception

• Chemistry: Create a clear client journey and customer-centric guarantees

• Competency: Showcase real metrics, case studies, and the combined expertise of your team

• Credibility: Leverage reviews, referrals, social proof and public endorsements

• Cause: Articulate your mission so prospects understand why you exist

He explains how low trust drives up cost per lead—and how a strategic focus on these five pillars lowers your acquisition costs and builds lasting customer relationships. Stick around for the live Q&A at the end, where Vincent answers audience questions on applying these principles in roofing, e-commerce and beyond.